Designed to
Click
Led a banner redesign with extensive experimentation to identify key user engagement drivers. The redesign drove a 50% uplift in click-through rate, supporting a $100M campaign outcome.
Test the
possibilities
Created four distinct options, each with a unique value proposition, to test with users and understand what drives click engagement.
01
02
03
04
Crafting
our studies
01
Scenario
We gave users four options to rank the banners accordingly in terms of engagement and reward clarity.
02
Participants
We recruited 10 participants experienced in Web3, each with a certain level of token holdings.
03
Metrics
- Reward clarity (1 to 5)
- Click Intent (1 to 5)
A definitive
standout
Option 3 was preferred by most users, with many noting that they liked the strong emphasis on rewards and how prominently they were presented. This immediately sparked their interest and encouraged them to explore further.
01
3.7
Clarity
3.9
Intent
3.7
Clarity
3.9
Intent
02
4.5
Clarity
4.2
Intent
4.5
Clarity
4.2
Intent
03
4.7
Clarity
4.5
Intent
4.7
Clarity
4.5
Intent
04
4.4
Clarity
4.3
Intent
4.4
Clarity
4.3
Intent
More like this
A Beginner-First DeFi Experience
Send. Pay. Receive. Effortlessly.
Where AI Gets Things Done.
A Beginner-First DeFi Experience
Send. Pay. Receive. Effortlessly.
Where AI Gets Things Done.
A Beginner-First DeFi Experience
Send. Pay. Receive. Effortlessly.
Where AI Gets Things Done.
A Beginner-First DeFi Experience
Send. Pay. Receive. Effortlessly.
Where AI Gets Things Done.