Designed to
Click
Led a banner redesign with extensive experimentation to identify key user engagement drivers.
The redesign drove a 50% uplift in click-through rate, supporting a $100M campaign outcome.
Test the
possibilities
Created four distinct options, each with a unique value proposition, to test with users and understand what drives click engagement.
01
02
03
04
A definitive
standout
01
Option 3 was selected by most users, with many noting that the color differentiation in the rewards made it more engaging and encouraged clicks.
02
50% of participants appreciated that the rewards were clearly surfaced at the start.
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